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- Search Engine Marketing (SEM)
- Search Engine Marketing is a broad term that encompasses all marketing activities related to the use of search engines which promote traffic to your Web site. It includes Search Engine Optimization (SEO), Search Engine Submission (SES), Directory Submission, Pay Per Click (PPC) Campaigns, Paid placement, sponsored listings and many promotional activities (Forums, PR news etc)
- SEO
- Search Engine Optimization is the analysis and modification of a Web site to improve its ranking in Search engines. It may involve changes in content, changes to HTML tags in the code, design and layout changes, new text for META tags, headlines etc.
- SERPs
- See Results Page
- Search Engine Optimization (SEO)
- The act of altering a Web site so that it does well in the organic, crawler-based listings of search engines. Has also been used as a term for any type of search engine marketing activity, though now the term search engine marketing itself has taken over for this. This is also referred to as SEO.
- Search Engine Results Display
- The SubmitWizard Search Engine Optimization Tool will display an example of how your site's listing may appear in a Search Engine Results Page (SERP) of the major search engines. Typically, search engines will display a portion of your site's content that is most relevant to the keyword being searched. However, sometimes the search engine will display the site's META Description. Be sure to include your targeted keywords in each page's content and its META description tags.
- Search Terms
- The words (or word) entered into a search engine's search box. Search engine marketers usually hope their web site will be found for Particular search terms or keywords.
- Search Term Ranking Report
- SubmitWizard has a tool that queries Google® and Yahoo!® and reports the ranking of your Web site for that search term. The tool checks for your URL in the first 100 results.
- Sitemap
- The SubmitWizard Search Engine Optimization Tool checks to see if your Web site has a sitemap linked from the home page. Sitemaps help in indexing your site more quickly and thoroughly. A site map consists of anchor links (
<a href>) links pointing to every page in your site. If you have an e-commerce site, your sitemap should include all product pages and all category pages; if you have a general information site then every article should be indexed. It might be necessary to set up more than one site map if your site is large enough. - Spell Check
- The SubmitWizard Search Engine Optimization Tool carefully checks your page for misspellings, which are not search engine friendly. Potentially misspelled words are listed in a table with correct spelling recommendations. You simply review the recommendations and make changes to your page as necessary (This will check English language sites only).
- Spiders
- Computer robot programs, referred to sometimes as "crawlers" or "knowledge-bots" or "knowbots" that are used by search engines to roam the World Wide Web via the Internet, visit sites and databases, and keep the search engine database of Web pages up to date. They obtain new pages, update known pages, and delete obsolete ones. Their findings are then integrated into the "home" database.
- Most large search engines operate several robots all the time. Even so, the Web is so enormous that it can take six months for spiders to cover it, resulting in a certain degree of "out-of-datedness" in all the search engines.
- Stop Words
- Frequently used words that are ignored by search engines while indexing a Web site.
- Submission
- Most visitors go to a search engine to look for information from the internet. In order to be found on search engines you will need to register your Web site with the search engine. The process of registering/adding your Web site to search engines is called Search Engine Submission.