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- Keywords
- Keywords are search terms or phrases entered into search engines by customers to find your site. A critical part of the search engine optimization for any Web site is determining the appropriate words and phrases to use in the site's content. With the SubmitWizard Keyword Tool you don't have to spend hours figuring out what keywords to use when promoting your site.
- Keywords in META Description Tag
- The SubmitWizard Search Engine Optimization Tool checks for the existence of your keywords in the META description tag. The description should accurately describe the Web site or purpose of the Web site and include keywords or phrases. The description should be in the form of a sentence. Use separate description tags for each page. If you own a Florist business you would definitely want to use the keyword '"flowers" or keyword phrases like "Flowers for weddings"
- Keywords in TITLE Tag
- The SubmitWizard Search Engine Optimization Tool checks for keywords in your TITLE tag. The keywords that best describe your Web site or your business should be a part of your TITLE. You should avoid repeating keywords or stuffing your TITLE with too many keywords.
- Keyword Emphasis in Content
- Some search engines display the first few words in your content in search results. We recommend that the first 50 words or 250 characters contain a description of your business with the keywords or keyword phrases.
- Keywords in META Keywords
- The SubmitWizard Search Engine Optimization Tool performs this check. The META keywords tag is your chance to use plurals and common misspellings of your keywords to get visitors even if the search term is misspelled. Watch out for repeats and make sure the keywords that you use in the copy for the site are the same ones you have used here.
- Keyword URL Check
- When you have a domain name that includes your targeted keywords and when you name pages or directories with these keywords, this can help your Web site rank well in search engines. You should also place keywords into the directory names or file names of your Web site so that your keywords will appear in the URL. The SubmitWizard Search Engine Optimization Tool will check your URL for your targeted keyword phrases.
- Keywords Present Consecutively
- The SubmitWizard Search Engine Optimization Tool checks your Web site for how close keyword phrases are placed to one another in your page's content. Repeating keywords consecutively may be considered spamming by search engines. Avoid using the same words multiple times in a row.
- Keyword Spamming/Frequency Check
- The SubmitWizard Search Engine Optimization Tool checks your site for frequency of keywords. It is important to have your targeted keyword or phrases in the page's content a few times within your web page's content. Repetition or having the keyword too many times on the page is not search engine friendly or user-friendly.