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- Cached Link
- Search engines store pages from when their spider last visited a Web site. Looking at a cached page will give you an indication of when the spider last visited your site. Cached pages may be different from the actual pages live on the Web site.
- Click-Through-Rate (CTR)
- The percentage of those clicking on a link out of the total number who see the link. For example, imagine 10 people do a Web search. In response, they see links to a variety of Web pages. Three of the 10 people all choose one particular link. That link then has a 30 percent click-through rate.
- Content Check for Flash or Image Map
- The SubmitWizard Search Engine Optimization Tool will check your site for Flash and Image Maps.
- Flash: Flash can be an impressive and compelling way to illustrate your site's content, but search engine spiders currently find it difficult to index sites made entirely in Flash. We recommend that you incorporate your Flash content into an HTML page containing a TITLE tag, META description tag, META keywords tag and page content.
- Image Map: Search engine spiders can be confused with the links on an image map. If you have to have an image map on your site, consider creating alternate navigation using standard HTML such as text links in addition to the image map.
- Conversion Rate
- The ratio between visitors and actions. If you have 10 visitors and 5 of them purchase your products or place a request for information you have a conversion rate of 50%.
- Cost-Per-Click (CPC)
- System where an advertiser pays an agreed amount for each click someone makes on a link leading to his or her Web site.
- Cost-Per-Thousand (CPM)
- System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer, regardless of the consumer's subsequent action. It's heavily used in print, broadcasting and direct marketing, as well as with online banner ad sales. CPM stands for "cost per thousand," since ad views are often sold in blocks of 1,000. The M in CPM is Latin for thousand.
- Crawler
- The component of search engine that gather listings by automatically "crawling" the Web. A search engine's crawler (also called a spider or robot), follows links to Web pages. It makes copies of the Web pages found and stores these in the search engine's index.